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This web site mckinneymedicalcenter.com had the following in the homepage, "Our highly skilled physicians treat each patient with compassion and dignity." We noticed that the webpage stated " McKinney Medical Center is committed to listening to each patients concerns and aggressively treating common ailments." It also said " McKinney Medical Centers doors opened in 1995 with the vision of creating a medical practice that treats every patient with dignity and first-class care. The providers, nurses, and staff of MMC are highly-trained and exceptionally friendly." The header had health clinic as the highest ranking optimized keyword. It is followed by medical, waycross, and doctor which isn't as ranked as highly as health clinic. The next words mckinneymedicalcenter.com used was dentist. dental was included but could not be understood by search parsers.